How we work
We don't run campaigns. We build compounding systems.
Marketing for a therapy practice isn't a quarter-long sprint you turn off. It's an asset you build deliberately, in a specific order, so each piece reinforces the next.
Audit
We find where you're leaking clients.
Two weeks of deep assessment. We look at your website's technical health, your Google Business Profile, your Psychology Today and TherapyDen profiles, your local citation footprint, your current keyword rankings, and the analytics on every page that's supposed to convert. Output: a written diagnostic that tells you exactly where the gaps are — even if you choose not to work with us.
Foundation
We fix what's broken before we build anything new.
Most practices have low-hanging wins worth months of paid acquisition: a misconfigured GBP, a broken intake form, a homepage that doesn't say what you actually treat. We ship these in the first 30 days so the rest of the work compounds on a healthy foundation.
Visibility
We build the SEO infrastructure that compounds.
Specialty pages, modality pages, insurance pages, clinician bios written for both clients and Google, content that answers real search intent, and the schema that helps Google understand what kind of practice you are. This is the work that quietly fills your caseload 6–18 months out.
Compound
We iterate against real data, every month.
Monthly dashboard, quarterly strategy call. We add pages, refresh underperformers, expand into adjacent specialties, and double down on the channels that are actually moving consults. By month six you should be able to point at the channels filling your caseload and explain why.
Reporting
Real reporting on the metrics that matter.
Cadence
- · Monthly dashboard delivered the first week of each month
- · Quarterly strategy call to set the next 90 days
- · Async access between calls — we're not a slow vendor
Metrics that matter
- · Intake form submissions (segmented by source)
- · Consultation bookings
- · Organic call volume (tracked via dynamic number)
- · Directory profile views and click-throughs
- · Rankings for the specialty queries that matter
What we don't do
We tell you the things we don't do, up front.
We may add some of these over time. Right now, we'd rather be excellent at four things than mediocre at twelve.