Services
Four services. Each one built for how therapy practices actually work.
We don't sell add-ons we wouldn't recommend. These are the four things that move the needle for a solo or small group practice.
01
Local SEO for therapy practices
End-to-end search optimization built around how clients search for therapists — by specialty, modality, insurance, and city. We build the on-site infrastructure (specialty pages, modality pages, schema, internal linking) and the off-site signals (directories, citations, ethically-sourced reviews) that compound month over month.
Who it's for
Practices stuck on page 2–3 for their core specialty keywords, or relying entirely on Psychology Today for new clients.
What's included
- →Technical SEO audit and remediation
- →Specialty + modality + insurance landing pages
- →Local schema (ProfessionalService / MedicalBusiness)
- →Citation cleanup across major mental health directories
- →Monthly content cadence focused on intent-rich queries
What success looks like
Your practice becomes findable for the specific searches your ideal clients are actually making. Specialty and modality pages start appearing in local search results. The inquiries you receive shift — fewer mismatched leads, more clients who already understand what you do and are ready to engage.
02
Google Business Profile optimization
GBP is the single highest-leverage asset for local clinicians, and almost always underused. We handle full setup or rescue, category and service configuration, weekly posts, photo strategy, and HIPAA-safe response management.
Who it's for
Any practice with a physical office (or hybrid) within a defined service area.
What's included
- →Profile audit, category and service refinement
- →Weekly posts mapped to your specialties
- →Q&A seeding and monitoring
- →Photo and exterior asset strategy
- →Response templates that don't violate confidentiality
What success looks like
Your Google Business Profile moves from invisible to active. You start appearing in the local map pack for therapy searches in your area. Profile views, direction requests, and clicks to your website increase. Your practice becomes a destination rather than a result buried on page three.
03
Conversion-focused therapy websites
A site engineered to do one job: turn the right-fit visitor into a scheduled consultation. We write the copy with you, structure the specialty pages around real search intent, and integrate cleanly with your EHR — SimplePractice, TherapyNotes, TheraNest, and others.
Who it's for
Solo and group practices with a stale, template, or directory-style site that doesn't convert.
What's included
- →Strategy and information architecture
- →Specialty + clinician bio pages written for conversion
- →EHR / booking integration
- →Performance budget (sub-2s LCP target)
- →Accessibility pass (WCAG AA)
What success looks like
Your site stops being a digital brochure and starts being a working asset. Visitors know within seconds what you do, who you help, and how to reach you. More form submissions, more consultation bookings, more right-fit clients who self-qualify before they ever speak to you.
04
Ethical reputation systems
Reviews matter for both ranking and conversion. They're also tightly constrained by APA 5.05, NASW 4.07, ACA C.3.b, and NBCC equivalents. We build passive review systems that grow your review count without putting your license at risk.
Who it's for
Any practice that wants more reviews but is (rightly) uncomfortable with what most agencies recommend.
What's included
- →Passive review pathways (footer link, business card QR, post-CE outreach)
- →Peer and supervisor review cultivation
- →Response templates that protect confidentiality
- →Quarterly review audit
What success looks like
Your review presence grows in a way that aligns with your code of ethics — deliberately, and from sources that don't risk your license. Existing reviews receive HIPAA-safe responses that build trust without acknowledging therapeutic relationships. Your reputation footprint compounds without compromising your practice.
How the passive-review approach actually works
Reviews come from people who actively choose to leave one — never from a current client we've contacted asking for it. We use footer links, business card QR codes, peer reviews from colleagues and supervisors, and post-CE outreach to professional contacts who've experienced your work directly.
What we won't do
- ×Email or text current clients asking for reviews
- ×Add review-request prompts to client-facing intake or session emails
- ×Write fake testimonials or use AI-generated 'client experiences'
- ×Offer incentives in exchange for reviews
- ×Bury or hide negative reviews
Not sure which service fits?
Start with a free audit. We'll tell you what's working, what isn't, and which of these is the right starting point.